Alive and Actively Kicking

Wednesday 28th October 2026

 

Isobel started by stating that to say that this has been a challenging year for us all would probably be an understatement!  At Alive, before the pandemic hit, we were beginning to change the way we were offering our services, and COVID-19 has forced us to accelerate this period of change.   My period of leadership has certainly been a rollercoaster of huge ups and downs.  To quote Charles Dickens, it really has been “The best of times and the worst of times”. 

 Before becoming CEO of Alive, Isobel had worked for the charity for eight years in others roles. With over 15 years of experience working in the charity sector, and over 30 years of experience with dementia in a personal and professional capacity, Isobel has been instrumental in shaping Alive to deliver creative and innovative person-centred activity in care settings and across the community.

Alive is a charity dedicated to improving the quality of life of older people and their carers.

Our vision is a world where older people live lives full of joy, meaning and connection.

Our mission is to prioritise health and wellbeing into later life by:

  * Engaging older people creatively through meaningful activity

  * Training and supporting care staff to enrich the lives of older people

  * Reducing the isolation of older people by connecting them to their communities

 * Speaking up for the rights of older people to those with the power to improve their lives

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